More than likely you have owned the property for several years – perhaps it has even been handed down through your family for generations. The land is a very special place, and the last thing you want is for someone to take advantage of you and pay much less than it is truly worth. How do you know what the land’s value really is, and how do you market the property effectively?
There are basically two options for selling your land:
Try to market and sell the property by yourself
– or –
Have a real estate professional handle everything for you
If you choose option 2, your next challenge is finding and hiring the right real estate professional.
The world today is much more complex and faster-paced than just twenty years ago. In some ways, technology has made it easier to market property by allowing buyers to locate and initially evaluate and compare available properties. Alternatively, technology has made real estate marketing much more complicated by requiring subscriptions to multiple marketing websites, development and maintenance of email and contact lists, and regular electronic communications.
Selling property requires that you accurately determine timber and land values, and can involve legal descriptions, surveys, title issues, zoning, easements, leases, and identification of environmental issues. Marketing the property requires an understanding of local and regional markets, exposing the property, setting appointments, conducting tours, receiving and negotiating contracts, collecting earnest money, and coordinating closings. The real estate professionals at FRC understand all of this – including the potential pitfalls to look out for and problems to avoid.